01
Obvious interaction
A guest should understand what to touch, move or ask without needing a booth staffer to explain the hardware.
Cox Automotive · Wholesale Experience Concepts
Three real technologies.
One connected wholesale story.
The hardware cannot be the idea. Each option below is a specific, market-available technology stack designed to make Cox Automotive’s wholesale capabilities tangible — and unmistakably interactive from the show floor.
The brief
Cool tech is not enough.
Last year’s transparent touchscreens were visually futuristic, but people could read them as passive AV. This round should make the interaction obvious first — then use that interaction to reveal the depth of Cox Automotive’s wholesale ecosystem.
02
Real wholesale content
Every action should expose a real capability: sourcing, MMR and intelligence, condition, recon, marketplace, assurance, logistics or floor planning.
03
Market-real hardware
These are specific products we can call, quote, rent or buy — not speculative display concepts.
Technology is the interface. Cox Wholesale is the story.
Three technology options
Spec the screen. Then design the story around it.
01 / Tangible object recognition
Touch + physical tokensBuild the wholesale journey with your hands.
A physical vehicle token becomes the entry point. Add Cox capability tokens around it — SOURCE, VALUE, CONDITION, RECON, SELL, MOVE, FUND — and the table connects them into one live wholesale journey.
Ideum Platform II in use — tangible tokens on glass
Tangible Engine 3.1 — object recognition in action
What the attendee actually does
Pick up a physical vehicle token.
Place it on the table to open a wholesale scenario.
Add capability tokens to solve the vehicle’s next need.
Watch the screen connect the choices into a complete Cox path.
What Cox Automotive gets to show
Instead of clicking through product tiles, the guest physically constructs the ecosystem. MMR and recommendations inform the decision; condition information and assurance reduce uncertainty; reconditioning prepares the vehicle; Manheim provides the marketplace; Central Dispatch / Ready Logistics move it; NextGear Capital can support the inventory purchase.
Manheim MarketplaceMMRInventory CurationCondition ReportsReconditioningAssuranceCentral DispatchReady LogisticsNextGear Capital
Why it fixes last year: the physical objects sitting on the screen are the invitation. It reads as something to do — not something to watch.
02 / Holographic conversational AI
Ask + respond + visualizeAsk Cox Wholesale.
Turn the breadth of Cox Automotive’s wholesale offering into a one-to-one conversation. The guest starts with a real inventory problem; the AI guide answers with an approved, visual Cox workflow rather than a generic product pitch.
Proto M2 — in-situ placement
Live visual content management on the M2
What the attendee actually does
Choose one of three visible challenge cards: SOURCE SMARTER, MOVE AGED INVENTORY, or GET TO SALE FASTER.
Ask the digital expert a question by voice — with on-screen prompt buttons as a noisy-show-floor fallback.
The avatar asks one short qualifying question.
The device visualizes a tailored wholesale path and hands the conversation to a Cox specialist.
What Cox Automotive gets to show
This direction puts Cox Automotive Intelligence front and center, while still grounding every answer in concrete wholesale services. A sourcing question can surface personalized inventory recommendations and MMR; an aged-inventory question can lead into channel strategy, recon and marketplace reach; a transportation question can connect Manheim checkout to Central Dispatch.
Cox Automotive IntelligencePersonalized RecommendationsMMRManheim AppMarketplaceReconditioningLogistics
Interaction cue: pair the M2 with a large physical header — “ASK ME A WHOLESALE QUESTION” — plus three example prompts. The invitation must be louder than the hologram.
03 / Gesture-controlled large-format display
Body tracking + 86″ screenPut inventory in motion.
A large 86″ display becomes an active wholesale decision wall. Attendees move vehicles through the journey with simple hand and body gestures — making the interaction visible to everyone in the aisle.
Planar UltraRes P series — the URP862 product line
GestureTek ScreenFX — body-tracking interaction at wall scale, and an automotive storefront application
What the attendee actually does
Step into the activation zone and “grab” a vehicle onscreen with a gesture.
Route it toward the next decision: source, value, inspect, recon, sell or move.
Each motion exposes the Cox tool or service that supports that step.
Complete the route to reveal one connected end-to-end wholesale path.
What Cox Automotive gets to show
The wall makes interdependence visible. MMR and condition data inform a decision; vehicle services prepare inventory; marketplace choice creates the selling opportunity; logistics completes the move; floor planning can support the buy. The guest is literally moving inventory through Cox Automotive’s ecosystem.
MMRConditionMarketplaceReconditioningCentral DispatchReady LogisticsNextGear Capital
Why it fixes last year: the behavior is visible from the aisle. Someone waves, the screen responds, and nearby attendees immediately understand that the display is interactive.
Side-by-side
What we are actually buying or renting.
The key difference is not screen shape. It is the input method — physical object, conversation, or body movement — and therefore the type of wholesale story the guest experiences.
| Option | Exact screen / hardware | Input | How it tells wholesale | Audience pattern | Cost posture |
|---|---|---|---|---|---|
| 01 — Tangible Table | Ideum Platform II 55″ + Tangible Engine | Physical tagged objects + 80-point touch | Guest physically builds an end-to-end vehicle journey across Cox services. | 2–4 people can gather around and collaborate. | Rental or purchase; vendor quote. U.S. trade-show rental available. |
| 02 — AI Expert | Proto M2 21.5″ volumetric multi-touch + ProtoOS | Voice + AI avatar + touch prompt fallback | Starts with a dealer’s problem and assembles the relevant Cox solution path. | Best as a focused 1:1 interaction with observers nearby. | Current shop / demo pricing from Proto; travel case + first-year ProtoOS currently bundled with purchase. |
| 03 — Gesture Wall | Planar URP862 86″ + GestureTek ScreenFX | Camera-based body / hand gestures | Guest moves inventory through decisions and sees the Cox capability behind each move. | 1 active player + a highly visible aisle audience. | Screen: about $6,080 hardware-only reference; gesture integration and content quoted separately. |
The content architecture
Different interface. Same real Cox wholesale ecosystem.
Cox Automotive’s current inventory offering connects marketplace, vehicle information and valuation, reconditioning, assurance, transportation and floor planning. Manheim’s 2026 materials also highlight MMR, personalized recommendations / Inventory Curation, evolved Condition Reports and a more seamless physical + digital marketplace.
SourceManheim Marketplace
Personalized inventory recommendations
Personalized inventory recommendations
ValueMMR
Market intelligence
Market intelligence
InspectCondition Reports
Vehicle inspections
Vehicle inspections
PrepareVehicle Services
Reconditioning
Reconditioning
Buy / SellPhysical + digital marketplace
Assurance
Assurance
MoveCentral Dispatch
Ready Logistics
Ready Logistics
FundNextGear Capital
Floor planning
Floor planning
How to choose
Pick the story emphasis first.
If the priority is
Show the whole ecosystem
The Tangible Table naturally makes multiple services feel connected because guests physically assemble the path.
If the priority is
Lead with AI + intelligence
The Proto M2 turns a business challenge into a personalized conversation and makes Cox Automotive Intelligence visible.
If the priority is
Create aisle-visible participation
The 86″ Gesture Wall makes the interaction legible from a distance and lets an audience watch inventory move through the story.
Technology sources
Hardware references
Specifications and market availability were checked against manufacturer pages and current retailer references on September 15, 2026.
- Ideum — Platform II · 55″ 4K commercial touch table, 80 touch points, 500 nits.
- Ideum — Tangible Engine · object recognition for physical conductive tangibles.
- Ideum — Trade-show rentals · Platform II 55″/65″ listed in rental fleet.
- Proto — M2 · 21.5″ volumetric multi-touch, 4K camera, ProtoOS + conversational AI.
- Planar — URP862 · 86″ 4K commercial display; 700-nit / 24x7 P-Series specification.
- GestureTek — ScreenFX · camera-based body tracking and gesture recognition on large displays.
- B&H — URP862 retail reference · $6,080 when checked.
Wholesale sources
Cox / Manheim capability basis
- Cox Automotive — Inventory Solutions · wholesale inventory, reconditioning, floor planning, assurance and transportation.
- Cox Automotive — NADA 2026 Inventory Solutions · Manheim app, MMR, personalized recommendations, connected transportation and floor planning.
- Manheim — Connected Wholesale Journey (2026) · MMR Range, Inventory Curation, Condition Reports and AI-enabled decisioning.
- Manheim — 2026 U.S. Fact Sheet · marketplace, vehicle information, Vehicle Services, logistics, NextGear Capital and assurance.